Who is this programme for?

• Students who intend to pursue a career in Digital Marketing
• Faculties who wants to enhance their knowledge in areas of Digital Marketing
• Sales & Marketing Professionals
• Entrepreneurs & Freelancers
• Industry Professionals who intend to upskill in their Digital Marketing Skills

Why you should Join?

Digital Marketing involves connecting with customers and building relationships in the same way as traditional marketing, but The key objective is to promote brands, build preference and increase sales through various digital marketing platform.

Learning Outcomes:

• Understanding emerging trends in digital marketing and critically assess the use of digital marketing tools by applying relevant marketing frameworks.

• Participants will be able to interpret the traditional marketing mix within the context of a changing and extended range of digital marketing tactics.
• Participants will be able to comprehend the relevance of lead generation and conversion of the same to customers.
• Understanding effective use of social media marketing to enhance customer acquisition and customer engagement.